Global performance, PIM integration, and data governance for a prestigious international presence
Flexform is a historical and prestigious leader in "Made in Italy" design.
As a global brand, it requires a digital presence capable of reflecting the elegance, quality, and attention to detail inherent in its collections across every international market.
For a historic Italian design brand with a prestigious international presence, the digital experience is more than an information channel—it is a visual extension of product quality.
Flexform's challenge lay in the need to convey the elegance and attention to detail typical of its collections through a global web ecosystem, capable of serving diverse markets with high performance and flawless aesthetic consistency.
Bmeme managed the entire project lifecycle, from ideation to technical execution. The portal was designed to overcome the limitations of monolithic architectures by integrating complex third-party services and providing the marketing team with granular content control.
Transitioning to a Decoupled architecture based on Drupal for global performance.
Implementing advanced technical strategies in collaboration with the client's SEO agency.
Centralizing information through PIM integration and complex product configurators.
Instant search and advanced filtering for collection discovery.
To overcome the flexibility constraints of the legacy structure, Bmeme engineered a transition to the Decoupled paradigm.
We orchestrated an API-first architecture with Drupal as the content management engine and Next.js for the frontend. This separation allowed for the seamless integration of external services (Algolia, PIM, configurators) while offering total creative freedom and top-tier loading speeds.
For Flexform, we separated the content management engine (Drupal) from the user interface (Next.js).
This architecture delivers instantaneous response times, superior security, and total creative flexibility: it allows the brand to evolve the website’s design and front-end interaction independently, without ever compromising the stability or integrity of the underlying product data assets
The digital architecture built for Flexform reflects our approach to Drupal 11 development for the high-end sector. We design solutions that combine technological solidity with attention to detail.
We integrated Algolia to ensure an immediate and fluid search experience. This allows users to access collection content instantly, eliminating wait times and reflecting—even in digital interaction—the efficiency and prestige typical of the brand.
We developed custom tools within the Drupal backend to allow editors to visually manage product ordering. This feature enables the marketing team to curate gallery layouts with sartorial precision, reflecting commercial and stylistic priorities without rigid technical constraints.
In close collaboration with Flexform's SEO agency, we translated strategic requirements into targeted technical implementations. Every Next.js component was optimized to maximize visibility on international search engines.
The portal is a connected ecosystem. We orchestrated synchronization with the PIM for technical data and integrated third-party services for complex product configuration management, ensuring every variant is accurately represented in real-time.
Drupal (Headless architecture)
Next.js / React
Algolia
PIM Synchronization & third-party services
CI/CD Pipeline
The partnership between Bmeme and Flexform has consolidated the brand's digital presence, turning the portal into a strategic tool for international governance.
Adopting a decoupled architecture allowed for performance optimization focused on Core Web Vitals, ensuring smooth navigation worldwide. Centralized data and advanced editorial tools have optimized workflows, ensuring the brand's identity remains authoritative and consistent in every market.
We are not just executors; we are technological allies who understand your business needs. If you seek governance, stability, and a clear roadmap for your next enterprise project, we are ready to stand by your side.
Our experts will analyze your processes to propose the most robust technological strategy.
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