01
Improved usability
Intuitive and easy-to-use products simplify learning and increase satisfaction for real users of the software.
Research & design
Optimizing User Experience to maximize the Product value
Putting the User at the center of design
User-Centered Design places users at the heart of the entire product development process.
This is achieved through an iterative approach, where a clear understanding of users' needs enhances the entire design process.
What is User Centered Design
User-Centered Design (UCD) is a methodological approach in software development that focuses on the needs and experiences of end users.
Through an iterative process of research, design, and evaluation, UCD ensures that digital products and services are intuitive, effective, and satisfying for users.
This approach aims to maximize value for users by enhancing usability and overall experience, ultimately delivering tangible and measurable results for businesses.
How your Product can have benefits from User Centered Design
02
Increased user engagement
A design that facilitates navigation and helps users achieve their goals enhances engagement and loyalty, encouraging more frequent and lasting interactions.
03
Reduced development costs
Identifying and resolving usability issues early in the development process reduces the need for costly changes later on.
04
Increased conversions
Improving user experience leads to higher conversion rates, contributing to better business performance and greater profits.
The iterative process involves several stages, each with a specific goal
1. Users research and analysis
Goal
Identify target users and thoroughly understand their needs, behaviors, and expectations to inform product design and ensure it meets their requirements.
Activities
In this phase, use cases and user journey maps will be developed to clearly define the project's key features.
2. Defining requirements
Goal
Define clear objectives and functional and non-functional requirements based on the information gathered during the research phase.
Activities
During this phase, use cases and user journey maps will be developed to clearly define the project's key functionalities
3. Design and prototyping
Goal
Develop design solutions that meet user requirements and create prototypes to test and refine these solutions before the development phase
Activities
4. Users testing and evaluation
Goal
Verify with end users that the proposed solutions meet the objectives defined during the research phase.
Activities
We will conduct usability tests and feedback sessions, iterating the design based on the test results.
5. Development and deployment
Goal
Transform approved prototypes into a fully functional final product.
Activities
We will conduct front-end and back-end development, integrate functionalities, ensure continuous review based on received feedback, and perform quality assurance (QA)
Each phase is iterative and may be revisited multiple times to ensure the final product fully meets user needs and business goals
Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.
Think of it like a room’s air conditioning. We only notice it when it’s too hot, too cold, making too much noise, or the unit is dripping on us. Yet, if the air conditioning is perfect, nobody say anything and we focus, instead, on the task at hand
Selected case studies
Drupal, Monolitich, UX & UI , Continuous Integration, Operations
Feel Florence
We gave new life to "the official tourism website of the Municipality and Metropolitan City of Florence"
We implemented DevOps practices within a public body and created a new Drupal portal that maintained the original content through a large-scale data migration.
The revamped user interface is accessible and optimized for mobile. There are new search possibilities through OpenSearch, and the back office respects the work of the editorial staff.
UX & UI , Drupal, Angular, Decoupled, Microservices, Continuous Integration
IGT - Data Monitoring and Analysis Platform
We designed and built a custom platform for data monitoring and analysis for a leading international player in regulated gaming systems and services.
The solution is a complex system based on microservices to which we have added Drupal as a headless CMS + Identity Manager and Angular as the web client.
The platform supports the quota creation process with a UX/UI interface designed for operational accuracy and data readability. It integrates complex flows and real-time computational logic.
The development cycle is managed through Continuous Integration and Continuous Delivery, with traceable environments and controlled deployments.
UX & UI , Angular, Decoupled, Continuous Integration
TicketOne - Sports Sales Management Application
BFast is an operational tool developed to simplify the work of operators specializing in the sale of tickets and packages related to sports events. It operates in a context characterized by high complexity and numerous systems.
The platform is built with a decoupled architecture and a front end in Angular. The interface is designed to optimize operational efficiency and is integrated into a continuous integration flow.